Vpon DMP - Catalysing Smart Tourism Digitalization

To combat Japan's declining birth rate, the Osaka Convention & Tourism Bureau teamed up with Vpon to construct the Osaka Tourism DMP. But how do they wield this mighty tool to fast-track the realization of smart tourism digitalization?

By prioritizing quality over quantity and enhancing visitor experiences, they aim to redefine Osaka as an alluring, diverse city that never sleeps. Let the transformation unfold!

The Focus of the Insight:

Vpon empowers Osaka Bureau with big data for targeted tourism policies throughout pre-trip, during-trip and after-trip visitor stages.
Our solution visualizes visitor profiles and behavior, integrating internal and external data into a dashboard.
Geographic analytics uncover trends, suggesting tailored promotions for local tourism and refining marketing strategies.

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